History

We’ve been a leader in helping the marketing communications industry grow for over twenty years.

If you want to compare credentials, our track record for helping agencies and marketing communication companies of all types grow and improve is unparalleled. As a starter, we’ve worked with agencies in every state in the US and in 44 countries around the world.

We’ve led the switch to full-time staffing of the new business position, pioneered the use of chemistry to help agencies win more business, showed agencies the importance of moving strongly into branding, led the move to run around presentations with all types of fast-closing techniques, and along the way helped agencies win some of the biggest accounts in the world.

Many agency leaders today point to our teachings as the main reason they’re still in business during this tough recession.

Leaders In Winning New Business

Bob & Stuart Sanders

And the good news is that the beat keeps going on, because the torch has been passed to a new generation. Sanders Consulting Group is now being led by Bob Sanders, an industry expert with over fifteen years new business experience, as president and CEO. He’s taken over for the company founder, Stuart Sanders, who is active in a more limiting way as advisor and writer and contributor.

Bob has had extensive background in the firm and in consulting with marketing communication companies of all sizes, shapes and conditions. It’s rare if you can find a challenge he hasn’t helped agencies face and win over.

As a prospective client of Sanders Consulting, you’ll be impressed at our extensive roster of agency and industry-specific training programs. It’s unique in the industry. And you’ll like the wide variety of ways we deliver this learning to you, consisting of on-site sessions at your firm, plus training and consulting by phone, webinar and video. We work with you any way that makes sense.

And we have a number of unique payment programs that will help balance your need for growth with your ability to fund the learning that helps make that growth possible. There are no minimums, no contracts, and no limits on the way we’ll stretch to help you win.

As we say, now might be a good time to forget about just surviving and learn how to grow.

If so, give us a call.