Who Is The Most Important Client At Your Agency?
Posted by stuart sanders on Thu, Jul 15, 2010 @ 12:27 PM
Most agencies are spending way too much time on their accounts and not enough time on the agency’s business. Look in the mirror, the most important client at any agency is the agency. The most important account that gets the least attention at most agencies is the agency. Our DayOne planning and strategy session helps agency management reset its focus back on growing the agency’s business.
We just finished a DayOne with a great agency. They were a bit scared as the general feeling was they were too small – a staff of 3. However, by the time the day was up everyone was energized, excited, and several new business opportunities were discovered. In addition the agency brand was revamped and better positioned for growth.
In a few short hours this small agency was infused with new life. The agency president just sent me this note:
"Thank you for a dynamic session. Everyone is pleased by the process and feels we have achieved a great sense of focus and mission."
I expect to hear of a new business win any day now!