in a small resort town are asking the city for better reporting, more accountability and standardized metrics.
Shrinking revenues are demanding that the town become far more fiscally accountable so that funding is directed at the most productive activities.
Some of those who are attempting to analyze the productivity reports that are submitted claim the lack of financial or demographic data standards makes it impossible to fairly evaluate the productivity from either an economic or community-relations perspective.
Now change the players.
The city is the marketing manager, brand manager, or director of advertising at any one of your clients. The business leaders are acting as the C-suite. CFO, CEO, CMO, etc. In these tough times every action, every marketing plan, every cost will be studied. Analized. Picked clean.
What are the goals? How will we measure success? What is the ROI?
This is something business consultants in the world understand, and something they build into their proposals each and every time. Call it a cost/benefit analysis, matrix reporting, measurable deliverables, but they speak the language of the C-suite.
How is it impacting your business and what are you doing to deal with the changes?
Expecting things to remain the same is not an option!