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Ready For New Business In 2013?

January 3, 2013 By NewBusinessHawk

Preparing The Agency For Change

"If you don't know where you are going, you might wind up someplace else." Yogi Berra

It’s not a difficult formula to understand. Start with a well-planned leadership retreat. Have key members of the agency leadership team attend, prepared to discuss the hard issues.

We begin by looking at where the agency is today. Then, we move to adopt a strong vision for the agency that will point the new direction for the agency in the future. During this process you will come to understand that there is no more powerful engine for driving an agency forward than an attractive, worthwhile vision of the future.
However, adopting a strong vision is nothing more than a hollow shell without a leadership team that can get the agency staff to dedicate themselves to their vision. To do this the agency staff needs to be prepared for the changes that this new vision will demand. Without these tools, most agencies wander from change effort to change effort without much success. We will show you how to win the hearts and minds of your staff not by the command and control leadership techniques of the past but through careful planning, training and implementation that will give ownership of the vision to the entire agency, not just the management team.
After attending the leadership retreat, it will be clear what it will take for the agency to achieve the future it wants. The reason — the agency leadership now has the tools to create its future rather than react to it.

Our Top 10 Post On Planning For The Future:

  1. The Most Important Client At Your Agency
  2. Look At This Agency. Is It Yours?
  3. Ad Agency Leadership: Planning for the Annual Retreat
  4. Leadership Offsite as Engine for Innovation
  5. Win More New Business More Often
  6. Take Care of Your Own: Leadership!
  7. Common Business Cycles: Find Your Agency
  8. Half Your Clients May Walk This Year
  9. Let Us Energize Your Next Meeting
  10. How To Brand Your Ad Agency
An outside-in look by us starts the process from which everything else flows. It’s a clear-eyed look at your agency from consultants who have worked with thousands of other agencies. Most importantly, it’s straight talk about where to go and how to get there.

Top Post On Looking Forward 2013:

And finally, a repost from last year:

It’s a new year– time for renewal, reflection and looking forward to a better year! As part of that process it’s helpful to review this past year and think about what worked and what didn’t. Time for some New Year’s resolutions! After all, a New Year’s resolution is a challenge to achieve one or more goals. Making resolutions is a cleansing ritual of self-assessment and repentance that demands honesty.

But sometimes it’s not about what you need to start doing; it’s really about what you need to stop doing that’s important.

So here’s our list of 6 things agencies should stop doing right now!

Photo by *PansaSunavee
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Comments

  1. Sophia @ SRDS says:
    January 29, 2013 at 3:14 pm

    Thanks for including our post in your list!