New Business Growth for Advertising and Marketing Agencies | Sanders Consulting

New Business Growth for Advertising and Marketing Agencies

  • Home
  • Blog
  • About
    • Testimonials
    • How to Engage
    • History
    • Energize Your Meeting
  • Challenges
    • New Business Challenges
    • Independent Agency Networks
    • Mergers & Acquisitions
  • The Training
    • DayOne
    • Brand Retreat
    • Chemistry Wins New Business
    • Spark | New Business System
    • Silver Bullet For Winning New Business
    • Torch
    • Presenting to Win
    • High Ground | Brand Consulting
    • High Gear
    • Sr. Mgt New Business Training
    • Account In Review
  • The Results
    • Structure Can Be The Enemy
    • Small Ad Agency Learns Harsh Lesson
  • Contact
  • May 23, 2013
You are here: Home / New Business / Winning New Business

Winning New Business

January 6, 2012 By NewBusinessHawk

Happy New Year! And now a word from our sponsor…

The road to success is often under construction but that doesn’t mean you can’t cruise down the fast lane sometimes!

Are you ready to learn how to win your agency’s next pitch? To gain some insight into how others are winning more new business then ever? To pick up some tips and ideas that have helped some of the most successful marketing firms on the planet? To fix new business forever?

Do you always have a carefully planned way to pitch the account? Are you organized and focused on doing what it takes to win? How can you make up for a lack of time already? How can you improve your chances? Do you really have a winning new business process?

We believe in a winning strategy!

Play to win by doing the right things. Fight for only accounts you are prepared to win. Win at least 50% of the time by properly identifying when and where to pitch. Win before you step on the field with an integrated strategic and tactical plan. Don’t count on someone else to save the game. Win with perfect presentations. Prepare, practice, perfection.

Our system wins.

Last year we helped agencies win $500 million in new business. 26 wins in row. Our clients present less often..but win more often. We show a way to win, not just to play.

Is your agency presenting too much fluff and not enough stuff?

Are you showing pretty pictures to show are how smart you are? Are you presenting old capabilities or are you showing results? Are you talking about agency generalities or specifics about the client? Are you showcasing old work or are you showcasing your people’s understanding of the situation?

If you want to win more often, you’ve got to have a winning system.

Do you have an advance planning method to be far ahead in the process before the presentation starts? Are you organized to avoid a lot of last minute changes? Are there tasks assigned far in advance of the first pitch meeting? Do you understand the critical steps in a presentation?

If you’re ready to build the winning game plan, we’re ready to help. Call us for a free telephone consultation with a Sanders Consulting Group expert.

 

Filed Under: New Business Tagged With: Account In Review, Ad Agency Winning New Business, Agency Search, Agency Shoot Out, Formal Presentation, pitch consulting, Pitch Training, Presentation Strategy, Presentation Tactics, Presentation Training, Presenting Techniques, Winning Formal Presentations, Winning New Business, winning the pitch

Winning New Business Tips, Tools and Ideas!

New Business Hawk Blog

Select A Growth Plan That Hits The Target

Learn How Agencies Grow By Outscoring Their Competition With … [Read More...]

5 Most Common Mistakes in New Business Outreach

Outreach is vital for new business, building awareness about … [Read More...]

Plan To Win: A Winning Strategy

It’s funny how something small can remind you about an old … [Read More...]

Mirror Mirror: Why Agencies Need To Evaluate Their Own Image

Today I'm happy to bring you a guest post from Natalie … [Read More...]

How To Be A Better Creative Firm

In a post by Anita Zanesco, a Senior Consultant at … [Read More...]

What Are The Real Assets In Your Marketing Firm?

Outward vs. Inward Leadership If you want something to … [Read More...]

12 Winning the Pitch Presentation Rules

If you put good people in bad pitches you lose. Train a … [Read More...]

The Beginning of the Digital Kaboom!

“Where’s the kaboom? There was supposed to be an … [Read More...]

New Business Can Be Very Profitable To An Agency – But You Must Invest First!

New business takes a toll on agency resources including … [Read More...]

A call from an old friend, new business, and how to win!

It's funny, after awhile you forget some of the great … [Read More...]

Latest Tweets

  • The New Business Daily is out! http://t.co/jhNZZ04w0A ▸ Top stories today via @coreyeastman @Linkergy about 3 hours ago
  • “Key Points For Market Leadership” http://t.co/sPngqlRWpe about 12 hours ago
  • Top 12 Winning the Pitch Presentation Rules http://t.co/Rx43cEJgjL about 1 day ago
  • http://www.twitter.com/newbusinesshawk

Search

Tag Cloud

Account In Review Ad Agency ad agency branding ad agency business ad agency leadership ad agency new business Ad Agency Training Ad Agency Winning New Business Advertising advertising agency consultant advertising agency consultants advertising agency new business agency leadership Agency New Business Agency Positioning Agency Search Agency Shoot Out chemistry wins new business Client Bonding client retention Client Service Training Formal Presentation How To Win Clients Keep Clients Forever leadership leading ad agencies Marketing Marketing Decline marketing for a new business Negotiation New Business new business agencies new business agency new business training operations pitch consulting Pitch Training Presentation Strategy Presentation Tactics Presentation Training Presenting Techniques standing out Winning Formal Presentations Winning New Business winning the pitch

Archives

More Articles:

EvanCarmichael.com

Return to top of page

Copyright © 2013 Genesis Framework · WordPress · Log in