New Business: It Isn’t the Heartbeat of a Marketing Firm. It’s More Important.
One of the things Sanders Consulting Group is best known for is our new business prowess. Over the years we have taught more marketing communication people around the world more about new business than anyone else. If your firm needs more new business, you're at are at the right spot.
Strategic Direction: It's Tough to Know Where You're Going When You Don't Know What Direction To Head!
Over the last twenty years, of all the help we've provided marketing communications firms, it's our strategic advice and counsel they find most valuable.
Client Retention: Don’t Be a Revolving-Door Agency
There’s a better alternative. Work to keep clients longer than the industry averages of 2-3 years. To do that, you need to do three things: 1) Build a client retention culture. 2) Make sure your management team knows how to maintain a strong bond with clients. 3) Upgrade your account team and help them manage the relationship with clients, not try to control clients. We’re proud of the many agencies that have used our learning programs to keep clients much longer than industry averages.
Management Concerns: If It Keeps You Awake At Night, We Can Help
In our work with many agency managers over the past 20 years, we have come in contact with many critical issues that make agency life more difficult than it has to be. The marketing communication business is so different and so wired up in ways different from traditional businesses, the usual business advisors that CEOs use don’t grasp the gravity of a particular situation. Lawyers, business advisors, counselors, coaches, mentors, and many others end up offering help or suggesting alternatives that you know will only make the situation worse. So the first step is to call us and talk about it. We get it. We understand it. And the phone call costs nothing.
Custom Programs: Let Us Design a Custom Training Program for You
Building a custom training program for your firm isn’t that difficult or that expensive. In many cases, you can use one of our existing programs as a model and essentially customize the program to your needs. That means your firm’s name is used throughout. Your own case histories are used. The customized training program becomes part of your firm’s culture. And every new person joining the firm goes through the training as part of orientation with the training done by one of your own staff members who has been taught in a train-the-trainer program conducted by Sanders Consulting Group.
Speaking: Let Us Energize Your Next Meeting.
Over the years our best new business tool has been our public speaking at conferences, open houses, ad club meetings and more. This doesn’t mean we shill from your podium which is in very poor taste. What it means is that people hear us present solutions, how
to solve difficult problems that trouble their organizations, and then they want to use us to help their firm grow, keep clients, or improve operations in some way. And that’s the way it works. So if you’ve got an audience and a time slot, then give us a call. You’ll find that we’ll be most helpful in getting you audience energized at a rate you can afford. And I’ll personally be very disappointed if my part of your program isn’t judged most helpful and most fun.