They’re at a leadership retreat planning the agency’s future. And the management team understands that the agency is the most important client in the agency.
Unfortunately most agencies spend too much time doing client business and forget to do the agency business. And that attitude can get an agency into serious trouble in this fast-changing marketing-communications environment.
What resources are needed for the agency to prosper and not just survive? Do high investments in creative talent pay off or should the agency take some new initiatives into consulting, planning and brand building? What’s the right balance between new business and client retention? What are the best agency practices around the world? And what is the right management structure?
These are critical decisions for all agencies but most agencies leave them to chance. You wouldn’t expect a smart client to let the future just happen. Why let the future happen to your agency?
It All Starts With Vision
Look at it this way. Having a vision marks you as a visionary. Then if you have the ability to get others to buy into that vision, you’re called a leader. The reason is simple. You know it will take others within your organization to help you achieve your vision. And you have seen what happens when businesses, both large and small, try to operate without a clear vision.
Trying to managing a firm that doesn’t have a strong vision is like trying to get a group of friends to run through the woods at night. You might cover a lot of ground but you and your friends get banged up a lot. There is a better way.
Why: Vision seems so simple but it’s so important. With a strong vision, you know where you are going and how you hope to get there. That’s the start. Then you need to let others in on that vision so they can help you achieve it.
We work with firms of all sizes around the world helping their owners and operators set a vision for what they can become. And then we work together to make that vision a reality. If the vision word troubles you, then just consider the whole vision thing as a way to create the future.
We Can Help
Sanders Consulting Group has been a leader in the marketing communication industry for over 20 years. Our track record for helping agencies grow through client retention and new business wins is unparalleled. In any given year, Sanders Consulting works with most of the top ten advertising agencies and hundreds of local and specialized firms. Our extensive roster of programs and services is unique in the industry.
Beyond agency growth, Sanders Consulting has developed practice areas dedicated to agency re-branding, operations management, productivity improvement and information technology, as well as a wide variety of management concerns and ownership issues.
As you evaluate opportunities and challenges at your agency, never hesitate to give us a call.