The number of marketing communications firms in North America exceeds 25,000. Most of these are small firms staffed by fewer than 25. And often they need help.
Economic and competitive pressures, client and staff expectations have led most agencies to focus energies and resources on the here-and-now. Leaders at these smaller and mid-sized agencies need ongoing support in the areas of business development, financial management, operations management, training & skills development, information technology and issues of sale, merger and succession.