Independent Advertising Agency Networks

Economic and competitive pressures, client and staff expectations have led most agencies to focus energies and resources on the here-and-now. Leaders at these smaller and mid-sized agencies need ongoing support in the areas of business development, financial management, operations management, training & skills development, information technology and issues of sale, merger and succession.

Many industries are effectively served by well organized, experienced and substantial network organizations – and ours is no exception.

As you contemplate the immediate needs and targeted objectives for your agency, take a moment to consider investing in a resource that will make a difference to you, your staff and your agency.

The partners and consultants associated with the neworks below have a wealth of experience having owned and managed agencies, and consulted with most of the multi-national agency networks and hundreds of national, regional and local advertising agencies and marketing communication specialties.

Sanders Consulting Group has presented at many of the network meetings on personality profiling, new business, ad agency branding and improving structure and process. We look forward to our continuing relationship with all of the networks.

If you do not see your network please contact us so we can include yours!

ComVort is the world’s largest network of specialized, owner-managed, marketing and communication agencies. It was founded in 1989 and nowadays is comprised of 170 agencies worldwide, offering 12 different specialized services. ComVort helps the agencies to develop new business locally and internationally, and propagates expertise from network members. Only the finest agencies receive the ComVort Stamp in order to meet ComVort’s high level of service, but on top of that we enhance personal relationships as business is done by people, not just by companies.

One of the world’s oldest, largest and most successful networks of carefully selected independent advertising agencies. Today there are 52 TAAN member agencies operating on every continent, in 32 countries and 57 cities worldwide. The TAAN network is built with the concept that shared knowledge and intelligence creates powerful insight in addressing the goals of agencies and marketers throughout the world.

MAGNET is a collaborative network of the world’s top marketing and advertising agencies. MAGNET and its member agencies represent more than 800 clients worldwide with total annual billings of more than $1.6 billion USD.  MAGNET is a group of non-competing, independently owned advertising agencies in major markets throughout the world. The network is comprised of leading agencies, with billings ranging from 8 million to 200 million US dollars, sharing a desire to pursue and achieve excellence in this profession we call marketing.

ICOM is the most geographically balanced of international independent advertising and marketing communications networks. ICOM is made up of more than 70 member agencies in 50-plus countries. Founded in 1950 as the National Federation of Advertising Agencies, ICOM offers clients an alternative to the huge and increasingly similar agency groups. Today, the network has billings of US$2.4 billion and gross income exceeding US$390 million. Some news from ICOM – The IN network has joined and become part of ICOM.

Our mission is clear: To help make your agency and clients great by enhancing profits, revenue and fulfillment. We’re the world’s largest owner-operated agency network and the 10th largest network overall – public or private: $3.9 billion in billings, 92 agencies, 55 countries across Asia, EMEA, Latin America and North America. Agency partners own the network, and we’re structured for global business with senior, full-time regional directors and HQ staff.

IAN (Intermarket Agency Network) is a forum for leaders of noncompetitive marketing agencies to openly exchange knowledge in a collaborative setting. A nationwide association of carefully selected agencies, its members meet twice annually to freely discuss important issues like new business, financials, HR, creativity, growth and much more. No topic is off limits.

Since 1963, T-CAAN has been Canada’s local connection for marketing communications. With a unique presence in every significant market across Canada, we offer truly national reach, integrating individual insights that are always closer to the customer. In addition, T-CAAN has developed strong working relationships with similar groups in the U.S.A., U.K., Japan, Jamaica, Europe and Hong Kong.