These case studies are from just a few of our many marketing firm clients showcasing the success of various consulting and training programs.
The common threads running though these case studies are:
- Understanding new business and growing your firm. Sanders Consulting Group has over 15 learning programs designed to help train marketing communication firms in all new business areas. And we do more new business consulting on agency shoot outs and special new business assignments than any other firm around.
- Keeping clients longer and understanding organic growth. Sanders Consulting Group has a number of client retention training programs oriented toward the marketing communications industry. In addition our firm has strong skill-building modules for training account staffs in a wide variety of practice areas that enhance retention. Consulting on retention is the Sanders Consulting Group’s second largest practice area.
- Operational strategy and building a smooth running shop. You might have organizational problems that are holding you back. This is a key practice area with us and a place where we can have significant impact on your future.
Structure Can Be The Enemy
The agency had lost a key account that represented a large percentage of its revenue, and as a result it had been forced to reduce staff. Within 6 months they had won more new business and had hired more staff, but the agency still sputtered. They were faced with new staff, an unclear direction and negative profit. What was going on? Read more…
ReCapture the Strategic High Ground
Recently we were called in to help a small 5-person marketing firm set up a new business system. After a day-long session, they decided that their new brand, something they had spent over a year working on, was out of touch with the realities of our market. Read more…
Design Firm Wins New Business in 48 Hours | Doubled Budget
Worked with regional design agency to make a new business presentation to local franchisee for a new beauty process using 20 handwritten process sheets and a walking standup format. Presentation was scheduled within 48 hours of first visit. Prospect was so impressed with the scope and sweep of the presentation the design firm was hired and original design budget was doubled.
Winning Tour Wins Regional Ad Firm New Business
Worked with regional agency to develop new business strategy built around an agency tour and follow-on presentation using a theme of “here’s how we would work if we had your account.” Prospect was so impressed the firm was hired on the spot and further agency search initiatives were halted. Search consultant also recommended that the client hire the firm immediately based on the surprise presentation.
Growing Marketing Firm Learns Chemistry
A national agency hired us to train its account staff on best client retention practices using chemistry to bond clients to the agency. New agency working arrangements were set up based on the personality styles of key clients and previous agency one-size-fits-all procedures were modified to suit each client. Initial reports, three weeks after the training, show an amazing drop in agency uproar as the new procedures have won over clients and reduced internal agency strife.