DayOne Mapping Session
DayOne is the key to New Business
You need to do new business the right way if you want to grow. And that means starting off the right way with our DayOne On-site Planning Session. It’s conducted by the leaders in new business, Sanders Consulting Group. In one day, we get up to speed on your firm, chart out the best way to grow and then help your staff develop the best way forward. It’s a new business mapping process that they buy into. The DayOne session is efficient because we can save you hours of wrangling over opinions and narrow points of view you’re heard many times before. We’ll bring in fresh approaches and new ways to do things. DayOne uses your key managers for only one-half day so time away from clients is minimized. But you’ll get your team’s buy-in because you’re doing it the right way and using the best experts around. And the plans and mapping are all customized to your situation.
Overview:
“DayOne is packed with the most important elements of new business including outreach, first visits, winning with RFPs and more.” Bob Sanders President, Sanders Consulting Group
DayOne organizes the agency’s new business program for many years to come. It’s often called “the most important day in an agency’s history” because it outlines how the agency will grow and prosper.
The biggest hurdle for growth is getting the plan right from the start. Once an agency understands how to set-up and run a proper new business program, few or little changes are needed down line.
Many agency leaders confuse new business with advertising, believing that the skills necessary to help a client grow should translate easily into skills to help the agency grow. At the DayOne agency leaders see the differences and why past new business programming has failed.
DayOne takes one day and involves the senior management of the firm in first understanding the critical components of agency growth and then how to apply agency resources in the best way to achieve steady expansion.
DayOne puts everything in focus and allows the agency’s senior management to concentrate on client management and agency operations knowing that the critical issues of agency growth and expansion for the future are now in place and running smoothly.
Most agency leaders are shocked at how much can be accomplished in the DayOne and never forget the key decisions made at this time that shape the agency’s future for many years to come.
Key Benefits
- DayOne is customized to your agency and its unique situation: No one-size-fits-all approach
- The agency takes advantage of the best new business planning available: No wasted time. No chasing dead ends. No time lost following approaches that don’t lead anywhere.
- Outside point of view provides clarity, expertise, and speed: More efficient than trying to do it on your own. Cuts to the chase.
- One-day mapping session is most efficient way to use your team’s time: Your management team will quickly see the advantage of having outside counsel to help speed the planning process. Session stays on track.
- Agency consensus created: At the end, everyone is on the same page. Everyone knows what needs to be done. No place to hide.
- Agency staff energized: Your staff, probably worried about their future, will respond to your leadership and the bold growth plans outlined. Cheers and smiles say it all.
- Clear direction for growth developed: There are no gray areas. Your growth plans are specific, actionable and written down.
- Your agency will not only survive, but prosper: You provided the leadership necessary to grow your firm and expand it in these tough economic times. You are a true agency leader.
Specific Objectives:
- Develop a long-running new business program that will support the agency with steady growth.
- Review how other agencies are growing successfully and learn from their experiences.
- Learn how the client-agency relationship has changed and how to regain a position of trust.
- Set-up a structure that will generate a steady stream of leads into the agency.
- Decide who is responsible for new business and how it will be managed.
- Develop the materials necessary to support the new business program over a long period of time.
- Set-up a time line with responsibilities and success markers to tract the program’s success.
- Set-up metrics and measures to ensure a solid ROI is achieved and prosperity is achieved.
Final Thoughts:
DayOne is a one-day investment that provides a top-to-bottom review of your agency’s new business strengths and weaknesses. Everything is evaluated, including past history, branding, facilities, agency personality and more. Most importantly, DayOne is the place where senior management builds a long-term vision for new business success and gains commitment from everyone to that growth vision. The planning that takes place at the session ensures that agency teamwork, which is essential to making the new business plan successful, comes forth.