Account management is a lot more complicated these days. Clients no longer accept the old standard agency formulas on overhead, hourly charges, and set staffing arrangements.
- Every client contact is an opportunity for misery, mediocrity, or WOW!
The Achilles’ heel of most agency retention programs is the account management staff. Most often under trained, over committed, and not managed, account management teams at many agencies careen from one near disaster to another with little regard for what clients really want. Too stressed to listen, too rushed to think, and too pricey to just manage workflow, account management is a lurking problem that won’t go away.
What’s more, clients don’t want high-paid account management teams that just manage projects. More and more clients see the inefficiency of this and resent paying high-priced fees for low-level work. Instead clients are anxious to pay for smart people who can have a strategic impact on their business. And age or seniority doesn’t matter to them.
These changes plus more are putting enormous stress on agencies who find themselves coping with new challenges not imaged a year or two ago. HighGear offers a new way to address these challenges and introduces new ideas, techniques and skills to meet these demands coming from a new breed of clients. These clients are younger, smarter, more aggressive, and more anxious than ever for results. And they aren’t tied to the traditions of the past. Your account management team is either in step with them or out. To agencies that understand these new clients, the post-dot-com era promises to be both challenging and rewarding. For agencies that don’t understand these new breeds of clients, the new world order looks grim.
Now is the time to get on the right side of all these changes.
HighGear isn’t about looking at old problems from the same angle. HighGear is about new looks and new ways to improve your agency’s performance with clients.
Course Format
HighGear is optimized to achieve the greatest success for your firm. The course is taught on-site at your agency in one day using real world successes and examples’ guaranteeing training that has real life application.
Program Objectives
HighGear is a one day workshop that addresses the need for a fresh look at account management. The program shows your team the changing role of account management, the new client world, moving from tactics to strategy, setting price and value for what you offer, and how to negotiate. It moves the account management from just being a bag carrier to a true strategic partner.
Change the Way You Work With Clients
Be More Strategic. Be More Cost Efficient. Create Happier Clients! Give Sanders Consulting Group a call to discuss how to implement a training program for the account service department that is both more strategic and improves service levels.
- Thrill your clients with a steady stream of Business Building Ideas
- Promote your worth by stressing Value-Based Initiatives
- Become a trusted advisor to your clients
- Use consulting initiatives to move up-line with your clients
- Get paid more for what you do
If you’re interested in learning how we’ve helped many marketing leaders transform their organization, please email us at info@sandersconsulting.com